Established in 1965, Roger Armstrong is a full-line preeminent distributor of baby products within Australian and New Zealand markets.

The Roger Armstrong motto; 'Parenting is our Life' rings true for our culture, focus and efforts. For nearly 50 years and based locally, we have remained at the forefront of innovation, safety and value within a large range of important categories. We have maintained perennial leadership in baby monitors, electronics, plastics (including bath and toilet training) and baby and children's safe sleeping ranges (Baby Studio) - right through to the world's most practical stroller - the YOYO².